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April 16, 2021

BIC launches eco-friendly stationery line

IMAGE | CONTRIBUTED
By Natalie Missakian

Ahead of Earth Day next week, Shelton-based pen, lighter and shaver giant BIC said it is rolling out a new line of eco-friendly stationery products. 

Dubbed BIC ReVolution, it includes retractable-ball and stick pens, mechanical pencils, permanent markers and correction tape that are all made of at least 50% recycled plastic. 

The move taps into a growing demand for environmentally conscious products, according to Mary Fox, general manager of BIC North America.

“We know today’s consumers are craving more options for recycled or recyclable products they can use every day,” she said in a statement. 

The new “ReVolution Ocean” pen, for example, is made of 73% recycled “ocean-bound” plastic. That’s plastic recovered within 30 miles or so of a shore or a waterway leading to the ocean.

Meanwhile, the paperboard used in all of the packaging is made of 100% recycled content, the company said.    

The new line will be sold at Target stores and Target.com.

Contact Natalie Missakian at news@newhavenbiz.com

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