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June 22, 2022

Madison watchdog group targets HelloFresh over discount offers

Photo | TINA.org TINA.org Executive Director Bonnie Patten.
By Liese Klein

Madison-based watchdog truthinadvertising.org (TINA.org) reported meal kit company HelloFresh to federal and state consumer protection officials for alleged deceptive and illegal business practices, the group announced Wednesday.

At issue is the company’s discount offers, which promise a number of free meals on signup. 

People who sign up for the “free meal” offers “must spend hundreds of dollars to realize their savings, which essentially amounts to an ever-decreasing discount on the first few weekly orders,” TINA.org said in a statement. 

The company also makes it difficult for customers to cancel subscriptions, according to TINA.org. 

TINA.org Executive Director Bonnie Patten said, “HelloFresh’s decision to exploit these factors by deceiving consumers for its own financial gain is not only disgraceful, it’s illegal and must be stopped.” 

The group said it had reported HelloFresh to the Federal Trade Commission and consumer protection officials in Connecticut.

HelloFresh did not respond to a request for comment by publication time. 

According to TINA.org, Germany-based HelloFresh was the world’s largest meal kit company as of 2018 and operates in 17 countries across four continents, with the U.S. as its largest market.

TINA.org is a nonprofit based in Madison that has spotlighted Priceline’s hotel ratings and allegedly deceptive comparisons in GMC truck ads in recent awareness campaigns. 

 Contact Liese Klein at lklein@newhavenbiz.com.
 

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