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May 13, 2019 FROM THE EDITOR:

New Haven BIZ launches dedicated website

Michael C. Bingham Michael C. Bingham

Today marks a significant milestone in the trajectory of New Haven BIZ — the launch of our own dedicated website.

Newhavenbiz.com already existed as an online address for NHB’s B2B journalism, but until now our content has been posted to a site hosted by our sibling publication, the Hartford Business Journal. As of today our web address is ours alone.

New Haven BIZ launched in March 2017 as an e-newsletter delivered twice weekly to some 5,000 business owners and senior managers throughout south-central Connecticut. Since that time our subscriber base has grown exponentially and our e-news product is now published three times weekly. By the end of 2019 we plan to publish it every weekday — becoming, in effect, a daily business “newspaper” for southern Connecticut.

Last September we also launched a glossy print magazine (same name, of course) to rave reviews. Many readers and advertisers expressed an affinity for and attraction to a physical format that allows information — both editorial and marketing messages — to be viewed and shared again and again. We were eager to accommodate them, and your feedback has been overwhelmingly positive.

And now, the final element of our three-legged launch becomes a reality. As business journalists we do everything in our power to be objective — but we’re far from objective about our new site. NewHavenBIZ.com is highly responsive, and designed to look great on any device. It’s easier to read, interact with and navigate than ever before. We have also redesigned the layout to give our advertisers’ marketing messages significantly greater impact when viewed on mobile devices.

To get the most value from the new site, readers should register to create an online account. Registration makes it a snap to post comments, respond to reader polls and share content via email and social media. Registered readers may access archived print editions and search for articles by industry keyword. They may also post events on our online business calendar, and even nominate colleagues and associates for one of our special awards programs throughout the year, such as “Women Who Mean Business” and the “New Haven Power 50.”

We hope you’ll be regular at NewHavenBIZ.com. Our objective is to make New Haven BIZ your go-to source for business news and information 24/7, 365. As always, I invite you to contact me at mbingham@newhavenbiz.com.

Very truly yours,

Michael C. Bingham

Editor

New Haven BIZ

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