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June 24, 2022

Julianne Hough latest star to pitch BIC products

PHOTO | CONTRIBUTED
By Jean Falbo-Sosnovich

Shelton-based manufacturer BIC has enlisted yet another star to promote its products.

This time, Emmy-award winning actress, dancer, singer and entrepreneur Julianne Hough, will pitch its new BIC Soleil Escape razor. 

A new campaign dubbed “Tickle Your Senses,” features Hough, who describes herself as a “big sensory person” with a self-care routine that includes the BIC Soleil Escape razor.

"As a dancer and artist, movement, energy and experiences that engage all of my senses are incredibly important to me,” said Hough, in an announcement. “The right scent can make me feel grounded after a busy day.”

“I'm so excited about the 'Tickle Your Senses' campaign and the BIC Soleil Escape razor because it makes shaving less of a chore, and more of an enjoyable sensory escape as I get ready to take on the day," she added.

The new razor features a lavender and eucalyptus-scented handle, and comes in three or four flexible blade options that individually adjust to the contours of the skin, according to the company.

The razor features a moisture strip with 100% natural almond oil, designed to be easy on sensitive skin.

BIC’s Vice President of Marketing Katty Pien said of Hough, "Julianne's zest for life and enthusiasm for incorporating sensorial elements into her lifestyle is why she's the perfect person to bring our 'Tickle Your Senses' campaign to life.”

In recent months, the company has had other celebrities promote its products, including Martha Stewart, Snoop Dogg, and supermodel Chanel Iman. 

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