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September 10, 2021

Rocky Hill’s Clarus Commerce acquires Michigan firm

Photo | Clarus Commerce An office meeting at Clarus Commerce's headquarters in Rocky Hill’s Corporate Ridge business park.
By Zachary Vasile

Clarus Commerce, a Rocky Hill software company specializing in premium loyalty programs for retailers, has acquired Michigan-based PrizeLogic, a proprietary loyalty platform, in a deal expected to nearly double Clarus’ headcount.

The combined company will bring together Clarus’ workforce, which numbers around 140 people, with PrizeLogic’s staff of over 100 employees, according to a statement from the firms.

Financial details of the deal were not disclosed.

Clarus officials said the addition of PrizeLogic will help round out the parent company’s offerings to clients.

Clarus currently specializes in premium loyalty programs, where members pay a fee in exchange for enhanced benefits and experiences, while PrizeLogic offers punch cards, reward points and rebates, which have a lower barrier to entry to a wider consumer base.

“The acquisition of PrizeLogic represents an incredible opportunity to invest in proprietary technology that will allow us to offer a wider array of services, further deepen our domain expertise and continue to enhance the value proposition of our offering for our clients,” said Clarus CEO Tom Caporaso. “We are excited to welcome and partner with a highly experienced team with a proven track record of delivering innovative, award-winning solutions to some of the most recognizable brands in the world, and we look forward to collaborating with them as we embark on our next stage of growth.”

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