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October 12, 2022

Subway reports sales boost after new sandwich launch

PHOTO | CONTRIBUTED An image from Subway’s 2022 campaign to hire 50,000 new workers for its U.S. stores.
By Liese Klein

Milford-based Subway announced Wednesday that the launch of its “Subway Series” menu of new sandwiches contributed to “record-setting” sales in the last 18 months.

“A key driver of Subway’s positive sales momentum is attributed to Subway Series product mix and new product introductions related to Subway Series,” the company said in a statement. It also credited its digital ordering platforms for additional sales. 

The company said franchisees reported a 7.4% increase in same-store sales during the Subway Series eight-week launch window, compared to the same eight-week launch window in 2021 for its “Eat Fresh Refresh” menu revamp. 

About 15,000 of Subway’s 20,000 U.S. restaurants saw sales increase 12% in the launch period compared to 2021, according to the company. Same-store sales increased 8.4% in the third quarter.

Subway North America President Trevor Haynes said, “The results from the Subway Series launch and the positive reaction from guests and franchisees demonstrates that our transformation strategy is working.”

Subway’s strategy to revive sales includes a U.S. franchise development program, “with a focus on ensuring a consistent, modern-looking guest experience across all its restaurants.” Store renovations and investments in digital ordering platforms have been a key component of the Eat Fresh Refresh campaign, launched in 2021.

Subway announced earlier this year it would move its franchise operations to Shelton and continue its transfer of customer-facing functions to Miami, home of CEO John Chidsey.

Contact Liese Klein at lklein@newhavenbiz.com.

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